business executives

Starbucks Corporation

Financial Analysis and Planning Report

By Shelly Orjuelo

July 24, 2006

Dr. Yvan Nezerwe

 Seminar in Finance

FIN 700


Section I (a)

Industry Summary Profile…………………………………………………

Section I (b)

            Future Investments…………………………………………………………


            Shareholders Value

Section II


Asset Allocation……………………………………………………………

Security Analysis…………………………………………………………..

Portfolio Diversification

Section III


Financial Ratios……………………………………………………………



            Operating Margin

Net Margin

            Return on Equity

Income Statement

Section IV

Critical factors and Measures………………………………………………………

Future competition strategy- Next Three years

Section V

  • Risk Management Tools
    • External Factor Evaluation Method
    • Analytical tools
  • Corporate Management Tools
    • SWOT Analysis
  • Portfolio Management Tools
    • WACC



Section I (a)

Industry Summary

Starbucks Corporation, founded in Seattle, Washington is a global leader in specialty coffee consumption. It roasts, retails and markets specialty coffee. The firm offers a broadvariety of blends of coffee, handcrafted beverages, merchandise, and food items. It also offers a range of consumer products in coffee and tea, readymade drinks, and ice cream.The company today delivers quality premium coffee with a higher level of customer service and at a premium price, around the globe. Starbucks has achieved by its owned and through licensed stores, to make presence in Asia-Pacific, Africa, Europe and the Americas. Starbucks can be used as amodel of a company that has successfully and positively embraced a differentiation focus strategy providing top quality, focused product, of which, for the company consumers, price is in essence. Its mission is “to inspire and nurture the human spirit—one person, one cup and one neighborhood at a time.”¹

Section I (b)

Future Investments

The market economy volatility has brought up a great opportunity for investors to snap up long-term investments for bargain inexpensive prices. Starbucks stock is one of a kind of investment that an investor would like to hold on to for several reasons.

  1. Expansion into China and other International Market’s

 The company after performing heavy R&D in Asia, believes the Chinese market can overtake the U.S as the firms largest. However, since the market is so unpredictable, China’s current economy has been down for the past quarters since 2015 and sales have been flat. Yet, CEO Howard Shultz points positive sign for future growth.

  1. Strategic Acquisition

Not too long ago, the company acquired 60.5% share in Starbucks Coffee Japan, Ltd., a joint venture through the acquisition between Japan “sazaby league” and Starbucks; the company increased its revenue by $1.1 billion a year later after the acquisition. Japan is the company’s second largest market in terms of retail sales.

In 2015, the company entered into partnership with a premium German retailer and licensed partnership with Taste Holdings, a licensor of global brands in the Southern African regions. And finaly Under the terms of agreement Tingyi would manufacture and expand the distribution of Starbucks read-to-drink (RTD) products throughout mainland China.

  1. Technology and Mobile Leader A+

 This day’s most of the business transactions are done online and many of this transaction are done through mobile applications. Starbucks has developed a successful mobile reward program where customers can pay ahead through the phone and don’t need to wait on line. The coffee chain has a good quarter with revenue jumping 12% to a record $5.4 billion

The company intends to add 1,800 more locations in FY 2016, representing an 8% increase over prior years. Half of those locations will be in the China/Asia Pacific region, while 39% of those locations will open in the Americas.For the beginning of Q1 FY16, Starbucks open the quarter with net revenues of $5.4billion, 12% more than in Q1 FY15. Company management expects 12% YoY growth in FY 2016 revenue. Of course, one huge potential downfall to these lofty predictions lies in the outcome of the Chinese economy. Starbucks’ stock price could fall sharply if growth in the Chinese GDP falls more than expected. Starbucks also expects GAAP EPS in the range of $1.84 to $1.86 per share.

Starbucks has roughly 23,000 restaurants, nearly half of which are franchisees, and we expect this number to go up to nearly 32,000 by the end of our forecast period. Revenues are higher from company owned stores and we expect EBITDA margin of these stores to remain stable over the forecast period, in our base case scenario. For franchised stores, we expect a similar trend. We expect Starbucks to expand via both company operated and franchised stores. Most of this expansion is likely to come from Asia Pacific – the company expects to double its store count in this region to 10,000 by 2019.Over the next three years, Starbucks will continue surprising its customers by innovating in different ways its coffee, tea and retail, satisfying consumer expectations, extending leadership in mobile and digital technologies and opening to new markets around the world.

Operations are conducted with more than 150,000 employees around the world, facing not only a surplus, but also some complications in its running during the economic crisis, however; still the company has been able to maintain growing and continues as market leader with implementation of future strategies.


The company has strong fundamentals. More than 70% of listed companies have a lower mix of growth, profitability, debt and visibility criteria

Good news for investors! Margins returned are among the top rank on the stock exchange list. Everything points out big profits

Starbucks Asset turnover for Q1-2016 was 41.54% It is also linked to Return on Assets (ROA) through Du Pont Formula. Starbucks Corp’s annualized Return on Assets (ROA) for the quarter that ended in March 2016 was 18.07%

Based on the tables below, we can conclude the following:

  • The company is in a robust financial situation considering its net cash and margin position.
  • Predictions on business development from analysts polled by Thomson-Reuters are tight. This results from either a good visibility into core activities or accurate earnings releases.
  • Historically, the company has been releasing figures that are above expectations.
  • Analysts have a positive opinion on this stock. Average consensus recommends overweighting or purchasing the stock.
  • The average target price set by analysts covering the stock is above current prices and offers a tremendous appreciation potential

Annual Income Statement past three years and future projections for the next three years

Priors Current and Estimates Annual Income Statement

Prior, current and projections of Leverage yearly until 2018

Shareholders Value

$19.2 Billion Net Revenue

$3.6 Billion Record Profit

54+% stock Price Growth FY-15

$88 Billion + market cap (current)

According to the latest “Complete Recap of Starbucks 2016 Annual Meeting of Shareholders” Howard Schultz Chairman and CEO of Starbucks believes China will be as large or larger than the U.S. business in the long run.

Section II

Asset Allocation

For investors and shareholders, Starbucks have a diversified portfolio with asset allocation on cash, inventory, bonds, 401k and much more. Its Account receivable is high and frequently indication that cash flow is fluent. Starbucks is showing desirable trends with positive ratios in asset turnover, AR, working CAP turnover and P/E ratio

Security Analysis

 Starbucks +.52% delivered 8% same-store sales growth globally and 9% same-store sales growth in the Americas. Earnings per share, at $.46, were a bit above the FactSet consensus of 45 cents.

Yet, the company expected on its Q2-2016 adjusted earnings of $.38 to $.39 p/share against a FactSet consensus of $.39.

For overseas countries, foreign exchange is now expected to impact revenue by 200 basis points and earnings per share growth by 300 basis points.

Portfolio Diversifications

Why diversification is so important? Well, we all know the famous phrase “Don’t put all of your eggs in one basket,” if we visualize that saying, then we understand the idea of diversification and why it is so important for protecting our assets. Diversification is simply the “act of introducing variety.”

For future investors and shareholders, Starbucks understands the main core of business. Therefore, the company made sure all its assets and values were not only on coffee beans but instead diversified its products into fast food and retail businesses.

Starbucks is a company that thinks globally rather than locally. Reason being, Starbucks continues Pioneering foreign market and introducing its name into different cultures.

More than coffee beans, Starbucks also offer:

  • Cold beverages          
    • Teas, Frappuccino’s, Ice Late,
  • Fast food
    • Bakery products
    •  All day Breakfast
    • Snacks
  • Retail Merchandise
    • Cups, mugs, teddy bears
    • Note pads, booklets, Pens
  • Technology
    • Pay by mobile app
    • Reward cards (every point is a $)

Section III


Starbucks counts with a strong balance sheet and a solid cash flow statement that can help the company continue doing business in a kosher way and keep the same pattern of business expanding in different markets and foreign countries.

One of Starbucks strategy that is already in place and is bring revenue to the company and convenience to the customer, is the easy payment via the mobile app. 24% of US orders were paid via Starbucks’ mobile app in Q1-16, compared to Q4-15 21% In order to boost the mobile purchase in 2016 and upcoming years, The company is planning add personalization features and other incentives.

Starbucks is entering into markets that in the past had hard shells and were impenetrable. These are China and India. Their culture and mentality did not allow the coffee company to invest R&D. However, now the Chinese middle class income population is looking for changes and new concepts. In addition, India being a major consumer country in Tea, is opening doors to Starbucks and welcoming profits to our shareholders and future investors.

Financial Ratios

The purpose of showing the financial rations in this analysis report, is to help shareholders and futures investors to see and understand the internal strengths and weakness of the company and can affect among the competition.

Based on the financial data obtained from, I was able to calculate the Debt to Equity and Debt to Capital ratio for current and past years.

Starbucks Corp, debt to Capital and Debt to Equity improved from year 2014 to first quarter of Year 2016. Also, we can see that Q1-2015 was not a good year since Q1-2014 had a better ratio and so did Q1-2016 for Capital and Equity.

Starbucks Corp., Debt to Capital (Yearly Data)
Mar 27, 2016 Mar 29, 2015 Mar 30, 2014
Selected Financial Data (USD $ in thousands)
Short-term debt 149,100
Current portion of long-term debt 399,800
Long-term debt, excluding current portion 2,447,600 2,048,500 2,048,000
Total debt 2,996,500 2,048,500 2,048,000
Shareholders’ equity 5,094,600 6,008,700 4,945,100
Total capital 8,091,100 8,057,200 6,993,100
Debt to capital 0.37 0.25 0.29
Debt to capital = Total Debt / Total Capital
Starbucks Corp., Debt to Equity (Yearly Data)
Mar 27, 2016 Mar 29, 2015 Mar 30, 2014
Selected Financial Data (USD $ in thousands)
Short-term debt 149,100
Current portion of long-term debt 399,800
Long-term debt, excluding current portion 2,447,600 2,048,500 2,048,000
Total debt 2,996,500 2,048,500 2,048,000
Shareholders’ equity 5,094,600 6,008,700 4,945,100
Debt to equity 0.59 0.34 0.41
Debt to Equity = Total Debt / Shareholders Equity

For the 26 weeks ended 27 March 2016, Starbucks Corporation revenues increased 11% to $10.37B. Net income decreased 15% to $1.26B. Revenues reflect United States segment increase from $3.13B to $7.18B, China & Asia Specific segment increase from $595.2M to $1.33B, Comp. Store Sales (Growth-%) -US increase of 33% to 8%, Retail Sales-America (Owned) increase of 10% to $6.43B.

Starbucks Corp., Consolidated Income Statement (Yearly Data)
USD $ in thousands
27-Mar-16 29-Mar-15 30-Mar-14
Company-operated stores 3,944,200 3,622,900 3,068,000
Licensed stores 493,100 421,300 356,200
CPG, foodservice and other 555,900 519,300 449,600
Net revenues 4,993,200 4,563,500 3,873,800
Cost of sales including occupancy costs -2,010,300 -1,859,800 -1,629,200
Gross profit 2,982,900 2,703,700 2,244,600
Store operating expenses -1,466,400 -1,324,600 -1,134,500
Other operating expenses -139,600 -133,500 -110,900
Depreciation and amortization expenses -247,800 -217,100 -174,400
General and administrative expenses -330,500 -305,900 -240,600
Litigation (charge) credit
Restructuring charges
Gain on sale of properties
Income from equity investees 65,600 54,900 59,900
Operating income (loss) 864,200 777,500 644,100
Gain resulting from acquisition of joint venture
Loss on extinguishment of debt
Interest income and other, net 14,500 1,300 17,800
Interest expense -18,300 -16,900 -16,700
Earnings (loss) before income taxes 860,400 761,900 645,200
Income tax (expense) benefit -285,400 -266,300 -218,300
Net earnings including non-controlling interests 575,000 495,600 426,900
Net (earnings) loss attributable to non-controlling interests 100 -700 100
Net earnings attributable to Starbucks 575,100 494,900 427,000
  Starbucks Corp., Profitability Ratio  
Return on Sales 27-Mar-16 29-Mar-15  
Gross profit Margin 59.66% 58.84%  
Operating Profit Margin 19.00% 18.74%  
Net Profit Margin 12.61% 14.57%  
Return on Investment 27-Mar-16 29-Mar-15  
Return of equity (ROE) 49.90% 42.91%  
Return on Assets (ROA) 20.31% 21.15%  

The profitability ratio form Return on sales from Q1-2016 compared to Q1-2015 was a slight increase and Net profit Margin decreased from Q1-2015 to Q1-2016 by almost 2%. In addition, Starbucks ROE were better in Q1-2016 than ROA on Q-2015.

Section IV

Strategic points in the Market

Another gap that Starbucks could identify and approach would be; developing a promotional program that accessed how many cups of specialty (high priced) coffee they sell in the U.S. monthly and donating a percentage of the profits in the form coffee to less privileged foreign countries. taking on a more financially conscious approach that would improve their rewards system and produce some sort of base level standard coffee that they can sell through their stores all over the world at a low price.

Strategic Objectives

  • Company need to focus in maintaining its leadership in customer service, and client satisfactions.
  • Working on face to face customers to understand more about their needs and what improvements the company might need to go through.
  • Thinking more environmental and making donations based on purchases. For instance, donate $.10 per cup of coffee to the environment or a good cause
  • Coffee is known to keep you awake, and most of the employees are young. Therefore, specific scholarship should be part of a strategy for Starbucks to lower its taxes

Section V

Risk Management Tools

The tool below, allows investors and shareholders to have a better understanding of how the market economy is doing. It evaluates environmental, political social, economic, technological and legal information about the firm.

Corporate Management Tools (SWOT)


The firm is considered to be a competitive dominant force in the coffee industry and has maintained as the leader from inception.  Some of the strengths are attributed to the brand recognition, customer service, product, financial profitability and international constant expansion. This is something investors look into when acquiring stocks from the company.


Eventhough, the coffee sales at premium price, is still considered more than average for a cup of coffee. With its high price, Starbucks is targeting certain niches around the globe and this excludes thelower class income. Averse investors might feel uncomfortable when there is risk involved and can obtain the same return with lower risk from Starbucks competitors.

Portfolio Management Tool


As of today, Starbucks Corp’s weighted average cost of capital is 7%. Starbucks Corp’s return on invested capital is 42.16 Starbucks Corp generates higher returns on investment than it costs the company to raise the capital needed for that investment. It is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases.

To raise capital money is needed. Therefore, a firm that generates higher returns on investment than it costs the company to raise the capital needed for that investment is earning excess returns. A firm that expects to continue generating positive excess returns on new investments in the future will see its value increase as growth increases, whereas a firm that earns returns that do not match up to its cost of capital will destroy value as it grows



Overall, Starbucks company has shown from inceptions that is a firm capable of confronting all kind of markets and even though the economy, had crash, the markets have gone crazy, Starbucks has been able to maintain at its same level with premium coffee and quality customer service.

Proof of its positive feedback from every quarterly earnings release, is that Starbucks continue seeking growth overseas and even in rural areas where middle class income people are willing to pay $4.60 for a cup of coffee. Starbucks is a stock that must be in your portfolio!

Even though, the cash flow from operations is .07 more than net income is still continue  a Stock to buy because and not to sell.

Has a health average operating margin of 19% over the last year.

Net margins are healthy with an average of 12.6% for the past year

ROE is at 44.2%

And the company has a healthy cash flow margin of 4.3%


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from Story mission Statement

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 Text and Readings. Boston, MA: McGraw-Hill/Irwin.

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