# ACC 660 Module Two Memo: Financial Health Report Guidelines and Rubric Prompt: For the Module Two discussion, you chose a publicly traded company.

ACC 660 Module Two Memo: Financial Health Report Guidelines and Rubric Prompt: For the Module Two discussion, you chose a publicly traded company and reviewed its financial statements. Use the company you chose for the discussion to complete this assignment. Imagine you are the controller of that company. Choose two ratios from each of the five measurement categories (i.e., profitability, balance sheet, growth, cash flow, performance). Perform the calculations necessary to find your company’s ratio values. Compare how your company rates in regards to the ratios of an industry top competitor. 1. How do your company’s performance ratios compare to that of the competitor? 2. Is this reason for immediate concern? 3. What can be done based on the performance ratios to improve performance? 4. Make recommendations to the CEO for any improvements. Guidelines for Submission: Your memo must be submitted as a 1- to 2-page Microsoft Word document with double spacing, 12-point Times New Roman font, and one-inch margins. Include an appendix with the ratio values for the competitor you have selected for comparison. The appendix, title page, and reference page are not included in the 1- to 2-page page count. Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information, review these instructions. Critical Elements Exemplary Proficient Needs Improvement Not Evident Value Calculation of Ratios Successfully calculates 10 ratio values for the selected company (100%) Calculates fewer than 10 ratio values for the selected company (70%) Does not calculate any ratio values for the selected company (0%) 10 Comparison of Competitor’s Performance Ratios Meets “Proficient” criteria and supports rationale with scholarly resources (100%) Provides a correct, clear, and concise rationale as to how the selected company’s ratio values compare with those of a competitor (90%) Offers a rationale as to how the selected company’s ratios compare to a competitor, but mistakes appear in the comparison or the conclusion is unclear (70%) Offers no rationale as to a comparison of the selected company with a competitor (0%) 20 Decision of What Steps Can Be Taken to Improve Performance Provides a clear and concise summary of multiple actions that can be taken to improve the performance of the company based on the ratios (100%) Provides only one course of action that can be taken to improve the performance of the company with no alternatives (90%) Provides no course of action that can be taken to improve the performance of the company (0%) 30 Recommendations Meets “Proficient” criteria and provides evidence from scholarly resources supporting the recommendation (100%) Provides a direct course of action based on the actions suggested to increase performance (90%) Selects a course of action with no rationale as to why (70%) Does not choose a course of action (0%) 30 Articulation of Response Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format (100%) Submission has no major errors related to citations, grammar, spelling, syntax, or organization (90%) Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas (70%) Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas (0%) 10 Total 100%